A little more about me.
I’m Sasha Smith. I live in Chicago with my two young children.
I’m an artist by education and a researcher and experimentation leader by a less direct route. I studied painting at SAIC and spent nearly 13 years growing alongside Ulta Beauty’s digital team, eventually leading Digital Optimization.
How I got here: the longer story →
I love old houses, art, literature, history, design, and going to the opera. I’m fixing up an old house of my own, so there’s usually something to figure out there, too.
I recently collected my mom’s writing and family photographs into a book, The Things Worth Remembering. I wanted it to feel like her.
These days, I’m at home with my children, writing, making things, and creating systems to make everyday planning a little easier.
I care about how an experience feels to the person using it. Can they find what they need? Do they know what happens next? Is there something we could make easier? Those questions show up in most things I do.
I value kind, curious people I can laugh with, learn from, and be myself around. I’m giving my own ideas room to grow and choosing carefully where I put my time and energy.
Let’s talk.
Have a thought to share, a question about something here, or an idea you think I’d enjoy? I’d love to hear from you.
Find me on LinkedIn or leave me a note below.