Hi, I’m Sasha.
I’m Sasha Smith, a researcher, writer, and mother of two in Chicago. After nearly thirteen years at Ulta Beauty, I’m spending this chapter at home with my young children, making things, writing, and following my curiosity. Here you’ll find some of my work, what I’m up to now, and a little more about me.
Work, projects, and writing
Something I worked on
What happens after someone adds something to their bag?
Recommendations after an add-to-bag action increased revenue by 9% in the published team result. We tested a small change in when to offer something useful.
Something I made
A book for my mom
The Things Worth Remembering collects my mom’s writing and family photographs in a book for our family.
Something I’ve been thinking about
Apparently, my brain didn’t get the memo.
I’m at home with my young children, and my curiosity is as active as ever. I’ve been creating systems to help with planning, shopping, and writing. Here’s what I’m trying, with prompts you can borrow.