https://www.hiyasasha.com/writing daily 0.75 2026-11-10 https://www.hiyasasha.com/writing/the-things-i-learned-about-work monthly 0.5 2026-11-09 https://www.hiyasasha.com/writing/sometimes-the-research-is-a-field-trip monthly 0.5 2026-11-10 https://images.squarespace-cdn.com/content/v1/6aef53baa53fd94679413af6/1794338247933-K1F9XYRJYBC46YT35FWX/fieldtrip-lego.jpeg Writing - Sometimes the research is a field trip - LEGO Store: a set comes to life Hold up the box to see a 3D version of the assembled set. A discovery from our Chicago retail recon mission. https://images.squarespace-cdn.com/content/v1/6aef53baa53fd94679413af6/1794338247946-CSGX2MDZHUYL5H0J8B68/fieldtrip-lululemon.jpeg Writing - Sometimes the research is a field trip - Lululemon: product information in the store A tall touchscreen displays product details beside the clothing racks. https://images.squarespace-cdn.com/content/v1/6aef53baa53fd94679413af6/1794338249030-QFIV7S1ZUVGOPAG6UG2S/fieldtrip-sephora.jpeg Writing - Sometimes the research is a field trip - Sephora: Virtual Artist Trying Sephora’s in-store Virtual Artist experience during our recon mission. https://www.hiyasasha.com/writing/making-a-book-for-owen monthly 0.5 2026-11-09 https://www.hiyasasha.com/writing/owens-plan-paid-pregnancy-loss-leave monthly 0.5 2026-11-09 https://www.hiyasasha.com/writing/the-ux-of-grief-there-is-no-happy-path monthly 0.5 2026-11-10 https://images.squarespace-cdn.com/content/v1/6aef53baa53fd94679413af6/1794188094694-0F7A19TJUA52N2JPL0PK/3BE15452-DA70-458B-A1B0-1E26541E47C0.jpeg Writing - The UX of Grief: There Is No Happy Path - Photos notification offering a Year in Review memory https://images.squarespace-cdn.com/content/v1/6aef53baa53fd94679413af6/1794188094750-LPK1UTRXQY9EA5HD3EP6/C2160C40-7EC6-4E68-8F05-AAB76133453E.jpeg Writing - The UX of Grief: There Is No Happy Path - Target Circle offers for infant vitamins, prenatal vitamins, and baby laundry detergent https://www.hiyasasha.com/writing/im-on-a-career-break-apparently-my-brain-didnt-get-the-memo monthly 0.5 2026-11-09 https://images.squarespace-cdn.com/content/v1/6aef53baa53fd94679413af6/13254d7f-1fc4-4b12-9019-c8d6a063f904/IMG_0052.jpeg Writing - I’m on a Career Break. Apparently, My Brain Didn’t Get the Memo. https://www.hiyasasha.com/writing/opposite-me monthly 0.5 2026-11-09 https://images.squarespace-cdn.com/content/v1/6aef53baa53fd94679413af6/a855c925-4dbd-4a4e-8276-0f0bcd869185/IMG_0813.jpeg Writing - Opposite Me The view from the King Kam, looking toward the Royal Kona. June 2026. https://images.squarespace-cdn.com/content/v1/6aef53baa53fd94679413af6/f6e2639c-2a6e-4e84-9504-058dffe43526/IMG_8326.jpeg Writing - Opposite Me At the Royal Kona on my earlier trip. https://www.hiyasasha.com/writing/category/Personal+Essays monthly 0.5 https://www.hiyasasha.com/home daily 1.0 2026-11-09 https://images.squarespace-cdn.com/content/v1/6aef53baa53fd94679413af6/7c244168-dc33-4b89-848f-72eb33f30bc5/home-stroller-retouched.png https://www.hiyasasha.com/about daily 0.75 2026-11-09 https://images.squarespace-cdn.com/content/v1/6aef53baa53fd94679413af6/ffa9c883-081f-4f88-a8f8-8449c2794607/about-portrait-greige.png https://www.hiyasasha.com/contact daily 0.75 2026-11-09 https://www.hiyasasha.com/work daily 0.75 2026-11-09 https://www.hiyasasha.com/the-things-worth-remembering daily 0.75 2026-11-09 https://images.squarespace-cdn.com/content/v1/6aef53baa53fd94679413af6/ee18269f-2b87-49df-bcdf-6472adb67bfc/deni-book-cover.png https://images.squarespace-cdn.com/content/v1/6aef53baa53fd94679413af6/78235da2-0fab-42f7-9c73-2c548f07f299/book-title.png https://www.hiyasasha.com/how-i-work daily 0.75 2026-11-09 https://www.hiyasasha.com/experimentation-program daily 0.75 2026-11-09 https://images.squarespace-cdn.com/content/v1/6aef53baa53fd94679413af6/2fe974d3-0732-4207-9f93-674dcba708d6/experimentation-intake-detail.png Making experimentation a way of working Before development: the process map I created made discovery, research, requirements, estimates, and the decision to A/B test visible. Select to enlarge. https://images.squarespace-cdn.com/content/v1/6aef53baa53fd94679413af6/7434c62d-5830-4a04-a34b-de1936a2ff69/experimentation-handoff-detail.png Making experimentation a way of working After launch: the same map connected results with production handoffs, iteration, and monthly patch audits with Product. Select to enlarge. https://www.hiyasasha.com/recommendation-overlay daily 0.75 2026-11-09 https://images.squarespace-cdn.com/content/v1/6aef53baa53fd94679413af6/0e3c7567-0b62-45cc-8231-dbfbf58e3403/overlay-comparison.png https://www.hiyasasha.com/compact-product-rails daily 0.75 2026-11-09 https://images.squarespace-cdn.com/content/v1/6aef53baa53fd94679413af6/9e2f46d3-d111-4621-b65a-535c1a4f3090/compact-3753.png When fewer clicks asked a better question Control A: the original desktop product rail, with larger product cards. Original T2011 comparison from our compact-rail test series; the work reflects collaboration across Product, UX, Design, Development, and Analytics. https://images.squarespace-cdn.com/content/v1/6aef53baa53fd94679413af6/0af7e011-2d67-464d-aeb2-3f3739543ad7/compact-3749.png When fewer clicks asked a better question Variant B: the default-size desktop rail with reduced product information. This separated the effect of simplifying information from the compact sizing tested in Variant C. https://images.squarespace-cdn.com/content/v1/6aef53baa53fd94679413af6/b15a3651-6f2f-449c-b275-507dfcb96d23/compact-3745.png When fewer clicks asked a better question Variant C: another compact desktop rail from T2011. Lower rail engagement prompted us to look at where guests went next, including guided search and the product grid. https://images.squarespace-cdn.com/content/v1/6aef53baa53fd94679413af6/2246fc4f-48a1-45f2-b7e8-18a0ce0ac2b3/compact-mobile-variants.png When fewer clicks asked a better question Mobile comparison: control A, default-size rail with reduced information B, and compact rail C. The compact layout made filters and the product grid visible sooner. Original T2011 team experiment; select to enlarge. https://www.hiyasasha.com/research-enablement daily 0.75 2026-11-09 https://images.squarespace-cdn.com/content/v1/6aef53baa53fd94679413af6/f3014cc5-10f4-4735-b70a-acd2e869bdc3/research-methods-guide.png Helping research travel beyond the researcher The research methods guide I developed connected product development stages with the questions and methods suited to each. Select the image to explore the guide at full size. https://www.hiyasasha.com/sign-in-tooltip daily 0.75 2026-11-09 https://images.squarespace-cdn.com/content/v1/6aef53baa53fd94679413af6/5a1f7562-9b5b-482a-978e-d19a3c9b954f/screen-3.png A quieter invitation to sign in Modal alternative: a prominent sign-in message overlays the shopping page. Original Ulta Beauty experiment screenshot; created with our Product, UX, Design, Development, and Analytics partners. https://images.squarespace-cdn.com/content/v1/6aef53baa53fd94679413af6/dfcf7b99-c500-4c74-8272-8641a45d7e28/screen-2.png A quieter invitation to sign in Tooltip alternative: a smaller invitation sits beneath the account icon, leaving more of the shopping page visible. The test asked whether we could support sign-in with less interruption. https://images.squarespace-cdn.com/content/v1/6aef53baa53fd94679413af6/bbf7be0c-8dc3-480e-94cb-ad9220952d2c/sign-in-variants.png A quieter invitation to sign in The original T1503 readout compared control A, modal B, and tooltip C across desktop and mobile web, with roughly equal traffic allocations. Shared team work across Product, UX, Design, Development, and Analytics; select to enlarge. https://www.hiyasasha.com/experiment-value-reporting daily 0.75 2026-11-09 https://www.hiyasasha.com/experiment-analytics daily 0.75 2026-11-09 https://www.hiyasasha.com/overlay-delivery daily 0.75 2026-11-09 https://www.hiyasasha.com/member-offer-activation daily 0.75 2026-11-09 https://images.squarespace-cdn.com/content/v1/6aef53baa53fd94679413af6/aa0b0381-24b1-4304-ab23-6265fbf8f951/member-comparison.png https://www.hiyasasha.com/recommendation-test-plan daily 0.75 2026-11-09 https://images.squarespace-cdn.com/content/v1/6aef53baa53fd94679413af6/e2d8639c-8cce-4c45-b5ba-162ed745f9ad/recommendation-calendar.png https://www.hiyasasha.com/owens-plan daily 0.75 2026-11-09 https://images.squarespace-cdn.com/content/v1/6aef53baa53fd94679413af6/8ec1120f-8792-4855-b0e0-f733d7eedbf9/owens-plan-excerpt.png https://www.hiyasasha.com/projects daily 0.75 2026-11-09 https://images.squarespace-cdn.com/content/v1/6aef53baa53fd94679413af6/3ee1ad7d-25b3-4c55-8210-219808278e35/book-cover.png Personal Projects The Things Worth Remembering — my mother’s writing and family photographs, collected into a book for our family. Read about the book → https://images.squarespace-cdn.com/content/v1/6aef53baa53fd94679413af6/29fcbbb0-187a-457d-9682-8191826b6e49/owen-cover.png Personal Projects I Carry Him Now — essays for Owen, gathered into a private collection for myself and loved ones. Read about making the book → https://www.hiyasasha.com/how-i-got-here daily 0.75 2026-11-09 https://www.hiyasasha.com/i-carry-him-now daily 0.75 2026-11-09 https://images.squarespace-cdn.com/content/v1/6aef53baa53fd94679413af6/5fc5751f-b0ee-49d9-82f7-7840920c3df7/owen-cardigan.jpg https://images.squarespace-cdn.com/content/v1/6aef53baa53fd94679413af6/c80110e5-14c8-48b6-92bd-4fa6412df9d0/owen-cover.png https://www.hiyasasha.com/things-you-can-borrow daily 0.75 2026-11-09 https://www.hiyasasha.com/beauty-shopping-confidence daily 0.75 2026-11-10 https://www.hiyasasha.com/brand-expert-program daily 0.75 2026-11-09 https://www.hiyasasha.com/in-store-kiosk daily 0.75 2026-11-10 https://www.hiyasasha.com/glamlab daily 0.75 2026-11-10 https://images.squarespace-cdn.com/content/v1/6aef53baa53fd94679413af6/52f625d2-ba8e-46fe-97fe-dce52de7ef1d/glamlab-interface.jpeg